Party Range for Sportsgirl (RMIT)

Target Market

The development of a 12 piece Party range for Sportsgirl.
Produced by a team of eight for RMIT University's Young Essentials project

Analysing Trends

Selected Miami as key trend with bright colours and exaggerated silhouettes

Story board

The Range

Flats with colour palettes, pricing and sizing

Example of a spec sheet

Marketing

In store Visual Merchandising for Sportsgirl flagship store: Bourke Street

In store Visual Merchandising for Sportsgirl flagship store: Bourke Street